How To Get Playlisted On Spotify
- 24th July 2018
Playlisting is the new radio. Spotify is one of the best ways for new artists to grow their audiences online. But how do you actually get playlisted?
To get playlisted on Spotify can be a massive booster for your audience. Having your track appear in a popular playlist can give you a listenership of hundreds of thousands. If you’ve seen a relatively small band have massive streaming figures on Spotify, chances are they’ve been playlisted. Up until very recently, there was no by-the-book way to get playlisted by Spotify, but it seems that Spotify have twigged on to how many artists could benefit from playlists, and they’ve thrown us a bone.
How are Spotify helping me get playlisted?
Spotify are currently running a beta feature that allows artists, labels and managers to submit your unreleased music to Spotify’s editorial team for playlist consideration! If you head over to your Spotify for Artists account or Spotify Analytics, you can try out this feature now!
How does getting playlisted benefit me?
If your track is placed in a playlist with a large audience, such as “A Perfect Day” (427,000 Followers), “The Indie List” (216,322 Followers), “Rocked“, (87,659 Followers) or “Your Coffee Break” (409,455 Followers), you’re going to get plenty of streams. Some of these streams will convert to regular listeners, and having a high number of streams on your tracks gives you loads of credibility when applying for festivals, funding and radio play.
What's the catch?
The only catch is that everyone is going to be doing this. Spotify’s editorial team are going to be swamped with applications, which means that you have to make yours stand out.
“It’s important to give us as much information about the track as possible — genre, mood, and other data points all help us make decisions about where it may fit. You can note the instruments on it, whether it’s a cover, and the cultures you or the song belong to. The data you share will be complemented by what we already know about you — what else your fans listen to, what other playlists you’ve appeared on, etc.” Say Spotify in their blog post. “Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists. The song and all the info you add about it will also impact our personalised recommendations. For example, as long as you tag and submit your track seven days in advance, the song you select will automatically appear in every one of your followers’ Release Radar playlists. This way you have control over which single you’re promoting to your fans.”
With this feature being in beta, which means this is only the first step. With more than 75,000 artists being featured on editorial playlists, and 150,000 on “Discover Weekly” every week, if you have the quality music, you may have a better chance than you think! But before you do this, you have to make sure your music and branding are top knotch, otherwise your chances are slim. Click here for our tips on branding and songwriting!